The Complete Guide to Using LinkedIn Hashtags in 2024

LinkedIn introduced hashtags on its platform in 2018, with the purpose of organizing content based on post themes. Since then, hashtags have become an integral part of LinkedIn.

Hashtags offer a convenient method for categorizing and tagging content, allowing users to engage in specific discussions and facilitating the discovery of relevant content for the audience.

Compared to other social networks, LinkedIn is the premier platform for professionals, featuring predominantly professional content rather than personal updates. Nevertheless, it remains crucial to find unique ways to distinguish oneself and capture the attention of the target audience. This article aims to present a compilation of best practices for effectively utilizing hashtags on LinkedIn.

Learn about LinkedIn hashtags strategy, and how to find and use hashtags on LinkedIn in this blog article!

Let’s dive in!

What are Linkedin Hashtags?

LinkedIn hashtags are a great way to automatically arrange and categorize posts thus making it easier for the audience to find. Hashtags can be used to describe your industry, your company, or your product. It is also a great way to promote events or campaigns. Using hashtags on LinkedIn can greatly enhance the organization and discoverability of your posts. By employing hashtags, you can effectively categorize your content, making it easier for your target audience to find. Hashtags can be utilized to describe your industry, company, or product, and they are also effective for promoting events or campaigns. To incorporate hashtags on LinkedIn, simply include them in the content you plan to post.

However, it’s crucial to recognize that not every hashtag will help you stand out on the platform. Therefore, it is essential to use the right hashtags that have the potential to attract more attention and engagement. Conducting in-depth research is key to maximizing the benefits of industry-specific or niche hashtags.

For example, if you’re creating a post centered around social media and social media marketing, including hashtags like #socialmedia and #socialmediamarketing in the body or toward the end of your post would be beneficial. When users search for #socialmedia or #socialmediamarketing, your post will be displayed in other users’ feeds based on LinkedIn’s algorithm.

Why Should You Use Linkedin Hashtags?

When utilized effectively, hashtags can significantly boost the visibility of your campaign on LinkedIn and help brands connect with their target audience. By incorporating relevant hashtags that your target market is already using, you can attract attention and engage with your desired audience.

There are two primary reasons to utilize hashtags on LinkedIn: reach and relevance. If you want to enhance the visibility and engagement of your posts on LinkedIn, leveraging LinkedIn hashtags is crucial.

When you share a post on LinkedIn, the algorithm identifies users who are likely to be interested in it and engage with it, and shows your post to them. Your followers, particularly those who have shown interest in your previous content, will see your latest post in their timelines.

Including a hashtag in your post ensures that it appears in the stream of that particular hashtag. This provides an additional avenue for your content to reach the appropriate audience, especially those who may not be part of your LinkedIn network or have chosen not to have the post displayed in their own feed.

How to Use Hashtags on Linkedin?

If you’re using LinkedIn for business, then you know the importance of using hashtags to reach your target audience. But what are the best practices for using hashtags on LinkedIn?

1. Hashtags on the update post

You can add a hashtag in your update post followed by three ways :

• Typing the pound sign succeeded by the word or expression. As you categorize your hashtag, LinkedIn will show you auto-generated hashtag suggestions predicated on what’s trending and popular.

• Clicking on the Hashtags that are autogenerated related to the content or caption you have written.

• Use hashtags without adding spaces or symbols, as they will no longer be clickable.

2. Hashtags on Article post

From the homepage, click on Write an article under the status update field. You can add hashtags in the body and at the end of your article. When you’ve completed your article writing and click on publish. A pop-up will appear on your window where you can write a short intro about your article. However, to increase its SEO authority you can also add hashtags. 

3. Hashtags on the Business page

You can associate with relative hashtags on your business page on LinkedIn. This will put you right in the center of conversations surrounding those hashtags and allow you to connect with target audiences. Here is the way to add them:

• Go to your LinkedIn business page and click on “Edit page”

• A smaller page will appear, click on “Hashtags” on the bottom right.

• Click on “Add a hashtag” and Add up to 3 hashtag topics that matter to your page.

Now you are completely ready.

10 Best Practices Using LinkedIn Hashtags

1. Hashtags are not a substitute for post description

It is important to avoid placing hashtags randomly within your post. Instead, consider providing a descriptive element when sharing posts with images or videos. Your post description doesn’t have to be lengthy; a concise line conveying a clear message or caption, accompanied by a call-to-action and appropriate hashtags, is recommended.

2. Ignore over-hashtagging

Over-hashtagging may make your post look spammy, moreover, it doesn’t really make any sense. Instead, try limiting each post to a maximum of five hashtags. Using too many hashtags makes it quite obvious for the LinkedIn algorithm to mark your post as spam. Competing with hashtags won’t get you anywhere, hashtags will only work in your favor when you facilitate the goal of your post.

3. Use suggested hashtags on Linkedin

While you are done writing a caption, more often Linkedin itself auto-generates hashtag suggestions based on what’s trending and popular at the bottom of your writeup. These related hashtags can be used if they seem like a good fit for your post. Just make sure you are not adding them just for the sake of it.

4. No punctuation within Hashtags

Like any other social media platform, LinkedIn hashtags can only include letters, numbers, and emoticons. Including symbols or spaces within the tag will break the link. For instance, no apostrophes, commas, exclamation points, or hyphens.

Besides,

– DON’T add spaces. Multiple-word hashtags should be lined up together. For example #ThrowMeBack not #Throw Me Back

– DO capitalize multi-word hashtags. If your hashtag phrase is multi-word, write it as #DigitalMarketing.

– DO check your spelling. Hashtags can often be missed in proofreads, but a misspelled hashtag is a missed connection.

5. Double-check to ensure that your posts are public

Mostly for the business profiles on Linkedin, both the profile and posts most likely already are public. So, to further ensure that the whole purpose of using a hashtag doesn’t stand defeated, double-check your profile and make it public.

Follow these steps: Go to public profile settings to Make your public profile visible to everyone. Enabling these makes your hashtag scrollable by all of LinkedIn’s 562 million members—and not just your personal LinkedIn network. For the individual posts, click Post Settings and select Public. 

6. Following trending hashtags regularly lets you discover more ideas

Make it a habit to follow hashtags relevant to your business requirements. Accompanying that, the following hashtags will start to show up in your LinkedIn feed posts. LinkedIn also gives you the leverage to check how others are using those hashtags in their favor. See how fresh hashtags are being used by members and how you can make it work for you! Pick and Learn!

7. Mix and match relevant hashtags

Consider the specifications and fancy trends, analyze them, and try to mix and match the appropriate relevant hashtags accordingly. Don’t hesitate to explore!

8. Create your own campaign hashtag

Take the initiative to create a customized hashtag that corresponds to your brand’s campaign. The ideal hashtags for brand campaigns are often three to four words. For instance, #PutACanOnIt #ShareACoke, or #HereToCreate. Avoid using too many words that frequently require punctuation. Just be creative, and keep it short and simple.

9. Ensure your hashtag is crisp and lucid

It is extremely important to use hashtags on LinkedIn cautiously. Make sure your hashtag conveys the meaning you wish to propose. For example, Blackberry’s use of “#RIMjobs” to announce Research in Motion job opportunities definitely led to a few awkward job interviews.

10. Write down your LinkedIn hashtags for future reference

Keep track of any campaign hashtags or relevant hashtags, write them down in a note app, Google Doc, or spreadsheet, and arrange them by classifying their popularity and engagement. It’s a good idea to keep track of your LinkedIn hashtags in the note app, a Google Doc, or a spreadsheet. For example, #InternationalYouthDay or #WorldWaterDay. This will help you save your time in the long run.

SocialPilot: Enhance Your LinkedIn Hashtag Monitoring

Are you looking to gain insights into the popularity of your LinkedIn hashtags and discover engaging posts? Look no further than SocialPilot, a customized social media analytics tool.

SocialPilot stands out as one of the most advanced LinkedIn monitoring tools, specifically designed to track hashtag performance across various social media platforms. By understanding what captures your audience’s interest and how hashtags perform, you can develop a successful LinkedIn marketing strategy. This tool enables you to leverage the LinkedIn platform for promotion, marketing, and lead generation.

Moreover, monitoring hashtags on Linkedin opens doors to discovering new audiences, identifying influential figures within your industry, and exploring fresh content ideas. With SocialPilot, you can:

Monitor the reach of your posts and identify the best-performing days.

Analyze engagement trends, including likes and comments on your company’s posts, within a specific time frame.

Take control of your LinkedIn hashtag monitoring and gain valuable insights with SocialPilot.

Conclusion

Undoubtedly, the utilization of LinkedIn hashtags can have a substantial impact on business promotion and overall success. Incorporating trending and relevant LinkedIn hashtags can significantly enhance the discoverability of your content, enabling the audience to easily find it and facilitating connections with like-minded users who share common interests. Additionally, by leveraging LinkedIn’s recommendations and analyzing your hashtag analytics, you can ensure that your content reaches the appropriate audience.

Optimizing your brand’s presence on LinkedIn requires a smart approach. Socialpilot can assist you in effectively managing your LinkedIn profile by providing features such as scheduled updates, targeted posts, follower engagement, and performance measurement. You can access detailed engagement reports that offer comprehensive insights into your Follower Count, Reach, Impressions, and Engagement trends. Take advantage of its free trial today and witness the impact of your efforts firsthand.

FAQ

1. Do hashtags really work on Linkedin?

Absolutely! Utilizing hashtags on LinkedIn can be highly beneficial. Whether you include them in your status updates, published articles, or business posts, hashtags expand your reach beyond your immediate network. Moreover, by exploring hashtag feeds, you can actively engage in ongoing discussions related to specific subjects.

2. Where could I find Trending hashtags on Linkedin?

To access the trending hashtags page, follow these steps:

• Click on the “Discover More” button.

• On the mobile app, at the bottom click on the “My network icon” and then click on “Manage my network“, you’ll see hashtags towards the bottom of the page.

• On the desktop, you’ll get at the bottom of the left sidebar.

• On the page, you’ll see trending pages, recommend connections and pages, and hashtags towards the bottom of the page.

As a marketer, Linkedin recommends many marketing-related hashtags, such as #digitalmarketing, #contentwriting, and #SEO. However, this list would be different from one user to the next.

3. Which hashtags are currently trending on Linkedin?

#LinkedIn, #Business, #Leadership, #Career, #JobSearch, #Networking, #Marketing, #Entrepreneurship, #DigitalMarketing, #Technology, #Sales, #Management, #Startups, #HumanResources, #ProfessionalDevelopment, #Finance, #WomenInBusiness, #Education, #Innovation, #Motivation etc.

It’s always a good idea to explore the LinkedIn platform and its current trends to find the most relevant hashtags for your specific interests or industry.

5. How many hashtags should we use on Linkedin?

However, there is no limit while using hashtags on Linkedin but it is recommended to use no more than 3 to 4 hashtags related to your post content.